In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles ... Show More
Jul 27
How these two marketers manipulate your music taste
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychologica ... Show More
30m 41s
Jul 20
Can balsamic vinegar make beer better?
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ... Show More
28m 35s
Jan 2019
The disarming case to act right now on climate change | Greta Thunberg
In this passionate call to action, 16-year-old climate activist Greta Thunberg explains why, in August 2018, she walked out of school and organized a strike to raise awareness of global warming, protesting outside the Swedish parliament and grabbing the world's attention. "The cl ... Show More
11m 9s
Oct 2022
S15, Ep9 How To Fail: Greta Thunberg on activism, friendship and failing to be a 'normal' teenager
I'll be honest. I was intimidated by the prospect of this interview. Plus, I never believed it would *actually* happen. I was going to get to speak to arguably the most famous activist on the planet? Yeah, right. As if.But then - it happened! And Greta Thunberg - the founder of t ... Show More
53m 41s
Oct 2021
The child climate activist of the 1990s
Long before Greta Thunberg, there was 12-year-old Severn Cullis-Suzuki, the girl who stood in front of world leaders and implored them to take action to save our environment. Speaking at the 1992 UN Earth Summit in Rio De Janeiro, Severn caught the attention of the media with her ... Show More
9m 37s
<p>In this episode, Patrick Bet-David and Bjorn Lomborg will discuss:</p>
<ul>
<li>Why so many young people care about the climate </li>
<li>AOC promoting 100 trillion environmental package</li>
<li>Bjorn's controversial book </li>
<li>Why people are climate change skep ... Show More
