About this episode
Sep 14
The EU’s DMA Changes Lead to a Google Search All-Time Low 😳
This week on Marketing O’Clock: The changes from the European Union’s Digital Markets Act have resulted in what Google called “the largest reduction in quality of service” for Google Search in its 29-year history. Plus, two Google Ads features are coming: Local Customer Optimizat ... Show More
56m 50s
Sep 7
Google’s Ad Tech Business: Staying Together (Maybe) Forever
Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449This week on Marketing O’Clock: A federal judge ruled against Google’s ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, ... Show More
53m 35s
Aug 31
We’ll /goto a World With Google Search’s /goto Tracking Parameters
This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https ... Show More
47m 39s
Oct 2023
How to Target With Google Search Ads
44m 22s
Nov 2022
Google Performance Max: What Marketers Need to Know
40m 56s
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 28s
Aug 2024
Inside Google Ads: Metrics That Matter
16m 11s
Jan 2024
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
43m 12s
Dec 2023
Quality Score - The Principles of Google Ads #5 (Episode #389)
38m 32s
Aug 2018
115: 4 Super Advanced Google Ads Tips
<p>Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ <br/><br/>Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exc ... Show More
33m 43s
Jul 2023
The Future of Television Is Here
<p>On today's episode, I sit down with a panel of creators to discuss what's actually happening in the trenches of advertising. I am joined by Frank Cooper who is the global CMO of Visa, Robyn DelMonte of GirlBossTown, Adrienne Lahens who is the global head of operations ... Show More
42m 43s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Dec 2023
Risk Management - The Principles of Google Ads #6 (Episode #390)
43m 1s
<p>Google Ads & You: Perspectives from an Agency, Xoogler & Googler
#googleads #google
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This month on Marketing O'Talk Greg Finn and Christine Zirnheld (aka Shep) of Cypress North are joined by current Googler Ben Kruger and Xoogler Jyl ... Show More
<p>Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </str ... Show More
<p>Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry.</p><p> </p><p> </p><p><strong>Guest</strong>:<st ... Show More
<p><span>Today, we're featuring a full sample episode of </span><a href="https://jyll.ca/insidegoogleads" rel="nofollow">Inside Google Ads</a><span> — the fantastic, information-packed podcast hosted by our own Google Ads correspondent </span><a href="https://jyll.ca" rel="no ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Watch This Episode on YouTube: <a href='https: ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Watch This Episode on YouTube: <a href='https: ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Watch This Episode on YouTube: <a href='https: ... Show More