logo
episode-header-image
Mar 2023
53m 53s

Google Ads & You: Perspectives from an A...

Cypress North
About this episode
tail spinning
Up next
Jul 6
DMCA TAKEDOWN 🤼 … But Not Really (Kinda)
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descript ... Show More
52m 38s
Jun 29
STRONG Opinions on Google Ads’ “Strongest Match” Label Tests
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard ... Show More
47m 30s
Jun 22
AI Mode News From Google! (and Meta?) 🤔
This week on Marketing O’Clock: Google Search is pushing out Information agents within AI Mode for a fee within Google AI Ultra subscription plans. Plus, Meta announced that they’re adding new AI-powered options on Facebook. Visit us at - https://marketingoclock.com/👍 Like, Shar ... Show More
1 h
Recommended Episodes
Oct 2023
How to Target With Google Search Ads
tail spinning
44m 22s
Nov 2022
Google Performance Max: What Marketers Need to Know
tail spinning
40m 56s
Apr 2024
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More
41m 28s
Aug 2024
Inside Google Ads: Metrics That Matter
tail spinning
16m 11s
Jan 2024
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
tail spinning
43m 12s
Dec 2023
Quality Score - The Principles of Google Ads #5 (Episode #389)
tail spinning
38m 32s
Aug 2018
115: 4 Super Advanced Google Ads Tips
<p>Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ <br/><br/>Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exc ... Show More
33m 43s
Jul 2023
The Future of Television Is Here
<p>On today&#39;s episode, I sit down with a panel of creators to discuss what&#39;s actually happening in the trenches of advertising. I am joined by Frank Cooper who is the global CMO of Visa, Robyn DelMonte of GirlBossTown, Adrienne Lahens who is the global head of operations ... Show More
42m 43s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today&#39;s podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Dec 2023
Risk Management - The Principles of Google Ads #6 (Episode #390)
tail spinning
43m 1s