TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. Why Netflix might be planning to bail out on its ad partner.
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Sep 2024
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok
<p>TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350
This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “ ... Show More
48m 41s
Jun 2024
Is the NY Times Just a Gaming Platform?
Even the Grey Lady struggles to profit from the news. This week, Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by Semafor founder Ben Smith to discuss media profit models, the impact of Google’s AI on the news biz, and the TikTok-ification of information. In the Plus ... Show More
43m 47s
Nov 2024
Meta’s AI Promise, Microsoft’s Disappointing Beat & Why Google Should Spin Youtube
Scott and Ed open the show by discussing the U.S.’s GDP growth, Reddit’s earnings, Eli Lilly’s third quarter drug sales, and xAI’s new funding round. Then Scott and Ed break down big tech’s earnings and discuss how the tech companies are using capital as a weapon. They also exami ... Show More
52m 16s
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
Jan 2022
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine
<p>This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strat ... Show More
1h 10m
<p dir="ltr"><!-- wp:paragraph --></p> <p>Welcome back to another episode of the Niche Pursuits News Podcast! </p> <p dir="ltr"><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>This week, Jared Bauman and guest host Thomas Smith are back at it again, bringing you the latest he ... Show More