Category Creation Truth Bombs with Kari ...

Lots of people call themselves category creators. But are they really?

In this fifth episode of The Notorious Thought Leader podcast, Kari Hanson, VP of Marketing at Spiro, joins Erin Balsa to:

• Explain the difference between coining a term and creating a category
• Share how she helped create the Identity Governance category at SailPoint
• Chat about content that builds credibility and thought leadership

“Thought leadership is about building credibility behind your opinions and views in a specific market.” 

- Kari Hanson, VP of Marketing at Spiro