logo
episode-header-image
Feb 2023
1h 10m

How to lead with transparency amidst adv...

First Round
About this episode

Our guest today is Don Faul, CEO of CrossFit.


Don has a fascinating background where he’s been able to find success in environments as different as a combat zone and a corporate board room. After spending 8 years as a platoon commander in the U.S. Marine Corps, Don had stints at some of the most vaunted companies in tech, including Google, Facebook and Pinterest, the latter of which he served as the Head of Operations. It’s a really unique set of leadership experiences spanning very different cultures. 


In today’s conversation, he answers some burning questions like if micromanagement is always a bad thing, how to create a long-term company vision that genuinely gets people fired up about the future, and what folks tend to get wrong in their all-hands meetings. 


We also discuss what it takes to lead in this current environment, and how leadership looks different when things feel like they’re going off the rails, which plenty of startup folks are feeling right now. Don unpacks his biggest lessons on how to embrace transparency when things aren’t going well, and candidly shares his own experience of having to wind down a company. 


Read the article Don penned for First Round Review: The Pivotal Stories Every Startup Leader Should be Able to Tell.


You can follow Don on Twitter @donfaul


You can email us questions directly at review@firstround.com or follow us on Twitter @ twitter.com/firstround and twitter.com/brettberson 

Up next
Today
From Chrome extension to $5B platform | Postman’s journey | Abhinav Asthana (Co-founder & CEO)
Abhinav Asthana is the co-founder and CEO of Postman, the world's leading API collaboration platform used by millions of developers and thousands of companies. What began as a personal itch, a simple Chrome extension Abhinav built to make his own API work easier, became a global ... Show More
1h 6m
Aug 20
How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)
Cameron Adams is the co-founder and Chief Product Officer at Canva, the design platform valued at $42B as of July 2025, used by over 230 million people every month. Before starting Canva, Cameron was a designer and engineer at Google and co-founded Fluent, an email startup. In th ... Show More
1h 4m
Aug 14
Twitter's former CEO on rebuilding the web for AI | Parag Agrawal (Co-founder and CEO of Parallel)
Parag Agrawal is the co-founder and CEO of Parallel, a startup building search infrastructure for the web’s second user: AIs. Before launching Parallel, Parag spent over a decade at Twitter, where he served as CTO and later CEO during a period of intense transformation, as well a ... Show More
1h 5m
Recommended Episodes
Oct 2023
#155: Bill George, Former CEO of Medtronic — Stay connected to your front lines
We all have those days where we hop from meeting to meeting, only to look back on the day and wonder what we really accomplished. If that sounds familiar, then you’re going to find a lot of value in this conversation with Bill George, the former Chairman & CEO of Medtronic.He’s a ... Show More
52m 4s
Jul 2023
396: Leadership in The Marines, Google, Facebook and CrossFit. With Don Faul
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer t ... Show More
2h 48m
Sep 2017
#141: The Internet Of Things Is Here, As A Leader Are You Ready? | John Rossman
John Rossman is Managing Director at Alvarez and Marsal, where he specializes in innovative business models and organizational change, including internet of things (IoT). He is the bestselling author of The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive Compa ... Show More
27m 6s
Aug 2023
#146: Alan Mulally, Former CEO of Ford Motor Company – How to work together
Today’s guest is Alan Mulally, who served as the CEO of Ford during their incredible turnaround.And when we say served as the CEO, we mean it! That’s because, in Alan’s words, to serve is to live. And it’s not just a warm-fuzzy philosophy.His service-centered style of leadership ... Show More
56m 56s
May 2022
Driving Inclusion and Belonging at Work: a Conversation with Bain’s Chief Diversity Officer
There’s a lot of buzz these days around the concepts of Inclusion and Belonging. We know they are important drivers of employee engagement and retention. We all want to experience inclusion and belonging and to help create that same experience for colleagues and team members arou ... Show More
35m 33s
May 2019
Executive Ambitions
Do you want the corner office someday? Dan and Alison answer your questions with the help of Mike Troiano, a venture capitalist and former executive. They talk through what to do when you’re falling off the executive track, you're moving up but don’t believe in the company's stra ... Show More
33m 52s
Oct 2023
Vada Manager | Leadership lessons from a career of service
For Vada Manager, everything comes back to relationships. Throughout a career serving on countless Boards of Directors and advising everyone from Nelson Mandela to Nike founder Phil Knight to the New York Yankees’ George Steinbrenner, Manager has accumulated more than 14,000 cont ... Show More
42m 43s
Mar 2012
Leadership
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC ... Show More
27m 49s