Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work? To discover how to make TikTok ads that work, I interview Chase Chappell.
Yesterday
The Secrets of Human Behavior Applied to Social Ads
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and whe ... Show More
43m 26s
Oct 15
Making Instagram Reels Easier, Faster & Scalable
Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reel ... Show More
45m 12s
Oct 8
YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.Opening With a Banger Hook and Building Intrigu ... Show More
43m 32s
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
Jul 2025
TikTok Ads 101: The Basics You Need to Know
Thinking about running TikTok ads but not sure where to start? In this intro episode, we’re breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a w ... Show More
15m 32s
Apr 2021
TikTok's New Music Creative Effects, Its New Video Editor, New Business Features, and More
Explore TikTok changes with Michael Stelzner and TikTok expert, Keenya Kelly. Guest: Keenya Kelly | If you want to go deeper, be sure to check out the Social Media Marketing Society where you’ll get instant access to 140 in-depth marketing workshops, live monthly ongoing training ... Show More
19m 48s
