logo
episode-header-image
Feb 2023
25m 54s

Rapid Response: Kickstart your users fro...

Waitwhat
About this episode
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and pro ... Show More
Up next
Today
How to save a magazine, with The Atlantic’s Nicholas Thompson
When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial trouble. Now, its profitable and subscriber and revenue numbers are growing. Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies c ... Show More
37m 37s
Jan 13
The AI agents in your wallet, with Mastercard CEO Michael Miebach
What did the latest holiday shopping season reveal about consumer confidence as the year begins? Mastercard CEO Michael Miebach joins Rapid Response to unpack the signals he’s seeing across global spending — from shifting consumer sentiment to AI’s growing role in financial secur ... Show More
24m 58s
Jan 10
How Baby2Baby stepped up as LA wildfires raged
One year ago, as devastating wildfires tore through Los Angeles, nonprofit Baby2Baby was on the ground helping. We're revisiting the conversation Co-CEOs Norah Weinstein and Kelly Sawyer Patricof had on stage with host Jeff Berman in 2025 about what it was like to use everything ... Show More
37m 6s
Recommended Episodes
Jun 2016
SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs
#217: Brett Miller, creator of Brik Book, joins me to discuss selling physical products, from testing and marketing to manufacturing and shipping. Learn how to validate a business idea through Kickstarter. Plus, we have a surprise just for SPI listeners! Podcast show notes availa ... Show More
43m 25s
Jul 2014
SPI 117: Broke on a Friend’s Couch to Successful Entrepreneur with Dwight Peters of BackersHub
#117: Today’s guest on the podcast, Dwight Peters, had started a number of different businesses that didn’t go according to plan, which eventually led him to going broke and having to stay on his friend’s couch while he figured out his next move. His perseverance paid off, howeve ... Show More
29m 14s
Dec 2018
Kickstarter: Perry Chen (2018)
In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowdfunding creative projects. T ... Show More
40m 56s
May 2020
How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
Slack's co-founder Stewart Butterfield wonders what the future of work will look like for his 12 million customers. Springfree Trampoline's co-founder Steve Holmes says the company has seen a 300 percent increase in demand for its products. These conversations are excerpts from o ... Show More
21m 41s
Dec 2020
TikTok vs Instagram | The TikTok Effect | 6
<p>With TikTok’s legal future hanging in the balance, Facebook CEO Mark Zuckerberg hasn’t been shy about borrowing what works from the Chinese upstart and replicating it within Instagram. But his copycat feature Reels made more of a ripple than a splash when it debuted. For more ... Show More
22m 46s
Apr 2024
Twitter’s former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour
<p><strong>Kayvon Beykpour</strong> was the longest-serving head of product at Twitter and was GM of Twitter’s consumer division until the platform was acquired by Elon Musk. He originally joined Twitter in 2015 through the acquisition of his company, Periscope, the largest live ... Show More
1h 35m
Mar 2023
The Brain Behind Nike’s Brand with Nike’s Former CMO
<p>#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you ... Show More
42m 15s
Dec 2020
TikTok vs Instagram | Hitmaker | 4
<p>It’s November 2018. Mark Zuckerberg takes a hit as his copycat TikTok product fails miserably. Then, Instagram faces another disaster when a security breach draws ire from users. But Zuckerberg decides to launch a direct attack on his Chinese competitor.</p><p>&nbsp;TikTok eme ... Show More
28m 58s
Oct 2021
50 Minutes of Marketing Strategy You Can Start Using Today | Digital Agency Expo Keynote
<p>Today's episode is a an awesome keynote from 2019! In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&amp;A around business strategy in 2020. He covers a wide base of questions including influencer marke ... Show More
1h 3m
Sep 2021
50 Minutes of Marketing Strategy You Can Start Using Today | Digital Agency Expo Keynote
<p>Today's episode is a an awesome keynote from 2019! In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&amp;A around business strategy in 2020. He covers a wide base of questions including influencer marke ... Show More
1h 3m