Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk.
She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago ... Show More
Feb 27
The Truth About SEO Rankings in the AI Age with Mike Roberts, Founder of SpyFu | Ep. 396
SEO isn’t dead…but if you’re not adapting to how AI surfaces answers, you’re already behind. Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what’s actually happening in search right now, from zero-click results and AI overviews to the new ... Show More
46m 46s
Feb 25
What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395
Email isn’t dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics yo ... Show More
44m 38s
Jan 2024
1 Year to a Senior Copywriter Promotion - Kelsey's Story (Episode 168)
<p>Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll p ... Show More
43m 8s
Jul 2016
How entrepreneurs can find words that make their buyers go bananas with Laura Belgray
Laura is an award-winning copywriter and the Founder of TalkingShrimp.com. She writes TV spots for clients like NBC, Fandango, and Bravo, and she helps entrepreneurs find words that make buyers go bananas. Her course with Marie Forleo, The Copy Cure, helps you find your voice and ... Show More
31m 51s
Sep 2015
Are you too young (or too old) to be a copywriter?
Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading int ... Show More
28m 7s
Jul 2021
COPYWRITER 015: How to get freelance work through an agency, with leading copywriting recruiter Vicki Anne Craigen
For many copywriters, finding paid work is problematic. You need to find the clients, do the negotiation, get the brief, do the invoicing, and much more. But what if you could have someone do it all for you? Someone who could find the clients, place you in the role, take care of ... Show More
38m 51s