Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk.
She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago ... Show More
Nov 24
A New Email Metric to Track in 2026 | Bathroom Break #83
Want more replies, but all you hear are crickets?
Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier t ... Show More
14m 14s
Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you.
Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conver ... Show More
45m 6s
Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game?
You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity.
As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
42m 1s
Jan 2024
1 Year to a Senior Copywriter Promotion - Kelsey's Story (Episode 168)
<p>Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll p ... Show More
43m 8s
Jul 2016
How entrepreneurs can find words that make their buyers go bananas with Laura Belgray
Laura is an award-winning copywriter and the Founder of TalkingShrimp.com. She writes TV spots for clients like NBC, Fandango, and Bravo, and she helps entrepreneurs find words that make buyers go bananas. Her course with Marie Forleo, The Copy Cure, helps you find your voice and ... Show More
31m 51s
Sep 2015
Are you too young (or too old) to be a copywriter?
Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading int ... Show More
28m 7s
Jul 2021
COPYWRITER 015: How to get freelance work through an agency, with leading copywriting recruiter Vicki Anne Craigen
For many copywriters, finding paid work is problematic. You need to find the clients, do the negotiation, get the brief, do the invoicing, and much more. But what if you could have someone do it all for you? Someone who could find the clients, place you in the role, take care of ... Show More
38m 51s