Trader Joe’s just unveiled its Hall of Fame of food because great brands have fans… and fans need nurturing. Forget Alexa — Amazon’s most exciting business is advertising, but too much ads erase customer love. And Sony just enjoyed $9B in annual profit thanks to PlayStation 5 and Larry David.
$SONY $AMZN
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Yesterday
🛍️ “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.
London’s most popular restaurant, Dishoom, has a wild growth hack… Roll the dice, get a free meal.Amazon Prime Day is now Prime Week… but it’s really a fake deal mind game.One biz is saving flood victims in Texas: H-E-B… the $47B grocery chain bigger than Uber.Plus, Ozzy Osborne ... Show More
21m 29s
Feb 2024
The love affair between brands and consumers
This Valentine’s Day we’re examining the relationship between brands and consumers. From KITH’s Valentine’s Day campaign to how your brand can find and engage target audiences, we’re joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss al ... Show More
19m 7s
Jul 2024
Bic for Her: the pitfalls of gendered marketing
You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last o ... Show More
11m 43s
Aug 2023
Kim Kardashian, business genius?
The success of Kim K.’s apparel brand Skims — now valued at $4B — is proving doubters wrong. Plus: China tries to keep teens off screens, Ferrari is having a big year, and more.
Join our hosts Juliet Bennett Rylah, Ben Berkley, and guest, Lestraundra Alfred (Principal Marketing M ... Show More
13m 40s
Jun 2024
Different Ad Buys Belong In Different Buckets
“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.” In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnersh ... Show More
38m 15s