Dec 2022
48m 44s
Business franchises are everywhere! You see several in the form of fast food chains whenever and wherever you get off the interstate. And while I’ve talked about scaling your business on the show before, I haven’t gone deep into more traditional ways to do it like this.
Today, I’ve invited The Scout Guide co-founders Susie Matheson and Christy Ford onto the podcast. They’ve built an enterprise that showcases small businesses nationwide for people in their own cities, with the help of over 70 local entrepreneurs. In this episode, you’ll hear some incredible takeaways as they talk about their journey, which you can learn from even if you’re not interested in turning your business into a franchise.
On this episode of Promote Yourself to CEO:
1:22 - I give a short introduction to The Scout Guide. It actually started near my town of Richmond, VA.
8:29 - How did Susie and Christy come up with the idea for The Scout Guide? Listen as they describe exactly what it is they do.
11:20 - A lot of people think of traditional print advertising as dead. Why has The Scout Guide turned that idea on its head, and how does it complement social media marketing?
20:18 - The Scout Guide is also a resource (and source of inspiration) for small business entrepreneurs across the country. Christy and Susie explain how.
23:43 - Why did the co-founders decide to pursue a franchise model instead of doing everything themselves?
28:22 - Susie and Christy discuss some considerations when making the jump from owning a single business to forming a franchise.
33:03 - The key to making a franchise work is what also makes it easier to sell your business down the line.
37:11 - What did the co-founders struggle with as they launched their franchise? They talk about getting clear on your long-term vision and setting yourself up for success.
43:21 - What’s next on the horizon for The Scout Guide? Christy and Susie reveal their ultimate goal.
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🎤 That's for listening! I'll see you next week!