logo
episode-header-image
Jan 2015
15m 27s

Franchising, Open Courses & Cash or Expo...

Gary Vaynerchuk
About this episode

#QOTD
Part 1: Give me your feedback, are you excited about instagram bringing a visual element to the show? 
Part 2: Are you going to submit a question via instagram? 


If you are building a consumer facing business, like a restaurant for example, then a franchise is a great thing to do. But, something to ask is—are you trying to franchise your name? A lot of people have tried to franchise me. Yeah. Me. As in Garyvee. I got so many pitches when “Crush It” came out in 2010. People wanted to build courses that they would teach, but it would syphon up to me. That was something I wasn't comfortable with because I don’t feel like it represented me. I wouldn't want to franchise that route.

So if you're asking me about franchising yourself, I'm going to say no. Having other people represent "you", to scale your "brand" as a franchise, just doesn't make sense any more. With YouTube and all the other forms of social media available, you just don't need it. 

BUT let's say you're franchising your restaurant or retail business. If that is the case, I am comfortable saying: go for it. You can make suer your brand is ensured with lots of rules, lots of legal jargon and intense training. Whatever you need to do to scale that, do it. It might be tough, but it will be worth it to keep the core values of your business intact. 

Up next
Jul 10
TRAILER: The 2025 Organic Content Strategy That Actually Works
🎧 Gary Vee breaks down how AI is transforming content creation and why most brands will get left behind if they don’t adapt in 2025.👉 Listen to the full episode here:https://open.spotify.com/episode/3RYljjnS3wpJsXNYAEU80b?si=f932557e79ac48c2 
32s
Jul 10
The 2025 Organic Content Strategy That Actually Works
AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what’s working ... Show More
29m 24s
Jul 8
Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business
In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the landscape of marketing and entrepreneurship, and what it really takes to build a business that lasts. Codie challenges Gary in wa ... Show More
1h 15m
Recommended Episodes
Mar 2024
How to Build Successful Franchisor and Franchisee Relationships With Jeff Herr
As you begin your journey into franchising, chances are you will travel along the path many franchisors and franchisees have experienced. For some, it can be a fantastic journey. However, others get frustrated and decide that franchising is not for them.    Franchisees go through ... Show More
25m 2s
Nov 2023
Don't Buy a Franchise Unless You Know This With Bobby Brennan
If you’ve always wanted to run a business but find the startup phase overwhelming, you should consider purchasing a franchise instead. When you buy a franchise, you essentially borrow another company’s proven business model, which is a much safer bet for starting a new business.  ... Show More
53m 37s