I love this report from the IAB. I am always very excited for the IAB Upfront event when they share their findings each year. Most of the time, there are statistics that I am already aware of, but then there are some outliers that either bring me joy, or shock. This year, I am happy to report that I am overjoyed with the results.
I would like to share my fa ... Show More
Aug 20
Inside Talent Development
In this episode of The Podcast Advertising Playbook, host Heather Osgood is joined by Jeff Stormer, Talent Development Manager at True Native Media. With nearly a decade of experience in podcasting, Jeff brings a creator-first perspective to talent recruitment, onboarding, and sh ... Show More
36m 21s
Aug 6
Sound Decisions: How Creative Testing Elevates Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood welcomes Scott Simonelli, Founder and CEO of Veritonic, the leading audio intelligence platform. Scott shares how creative testing empowers brands to produce more effective podcast ads—and why this approach ... Show More
31m 50s
Jul 23
Beyond the Feed: How Influencer Marketing is Shaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Ed Fuller, CEO and Founder of Media Bodies, an influencer marketing agency bridging the worlds of social media and podcast advertising. Ed shares his perspective on why podcast ads aren’t just ... Show More
37m 53s
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era ... Show More
33m 41s
Feb 2021
The Future Of Business, Social Media, VR & NFTs | Earn Your Leisure Podcast
Today’s episode is an interview that I did on the Earn Your Leisure podcast. We discuss NFTs, the future of the Blockchain, Angel investing, marketing, the evolution of social media, the best ways to get underpriced attention, his entrepreneurial journey, marketing tips, and more ... Show More
45m 33s
Feb 2024
The love affair between brands and consumers
This Valentine’s Day we’re examining the relationship between brands and consumers. From KITH’s Valentine’s Day campaign to how your brand can find and engage target audiences, we’re joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss al ... Show More
19m 7s
Jul 2024
Bic for Her: the pitfalls of gendered marketing
You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last o ... Show More
11m 43s
Aug 2023
1,028 Seconds of Tips For Influencers
Today's podcast is a Q&A I did with some influencers backstage in Melbourne for the Mindset Matters conference. We talk about everything from VaynerSports, the sports agency I started with my brother, to tips I have for someone starting their own advertising agency. We also t ... Show More
17m 8s