In January 2022, Microsoft announced its acquisition of the video game company Activision Blizzard for $68.7 billion. The deal would make Microsoft the world’s third largest video game company, but it also exposes the company to several risks.
First, the all-cash deal would require Microsoft to use a large portion of its cash reserves. Second, the acquisiti ... Show More
Aug 19
Atlassian Anchors Remote Flexibility in Structured Daily Practices
Atlassian promised employees they could work from anywhere, permanently. By 2024, its data-driven routines and workplace experiments were shaping both its culture and its products, turning the company into an innovation lab. Now it faces a new challenge: helping customers adopt t ... Show More
34m 13s
Aug 5
Disrupting the Freezer Aisle: Dr. Bombay Ice Cream
When Happi Co. CEO Sam Rockwell partnered with Snoop Dogg and his son, Cordell Broadus, to launch Dr. Bombay Ice Cream, the team set out to disrupt a stagnant market with bold flavors and culturally resonant branding. With national retail placement and projected first-year sales ... Show More
34m 3s
Jul 22
Shake Shack’s Digital Playbook: More Tech, Same Hospitality?
Shake Shack began in 2001 as a single hot dog cart in New York City and grew into a global fast-casual chain known for quality ingredients and a strong hospitality ethos. In 2024, following a rapid digital transformation that introduced kiosks, mobile ordering, and app-based pers ... Show More
28m 58s
Oct 2023
How Microsoft bagged Activision Blizzard
In the 1990s, Microsoft was seen as a tech industry bully. Once viewed as combative and ruthless in the eyes of regulators, the company underwent an image makeover in the decades since. Now, the FT’s Richard Waters explains how Microsoft’s transformation pushed their $75bn acquis ... Show More
19m 3s