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31m 47s

How Software Startup InsightSquared Wres...

HBR Presents / Brian Kenny
About this episode
Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a marketing-centric one? Which strategy was optimal for their venture’s next phas ... Show More
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