Drug and Device reps often drop into medical offices--usually uninvited. And they seem to always to be there at the most inopportune times. Most annoying is when they camp out in the back waiting for you. It's no wonder that many physicians have disdain for Drug and Device reps.
If this is your attitude, you're missing out on a great (free) opportunity to grow your practice.
In this episode, I chat with Omar Khateeb who helps med tech companies grow sales and drive product adoption using social media. Omar is an interesting guy. His dad is a vascular surgeon and Omar went to med school before becoming a device rep. Omar ultimately transitioned to marketing and teaching reps how to interact with physicians.
Drug and device reps can help you grow your practice in multiple ways. They can:
Key point: Make the rep part of your team rather than view them as a nuisance.
Here's some suggestions for how to make the rep part of your team:
I know that all of this may seem counter-intuitive and burdensome. That's exactly why you need to listen to this episode. I don't want you to miss out on this opportunity to grow your practice!
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