Nov 2022
57m 24s
Premium Members, click here to access this interview in the premium area.
Katrina Ferguson of www.katrinaferguson.com.au and www.photogeek.com.au is a Melbourne-based at-home newborn photographer who you probably know if you're active in any of the many photography business Facebook Groups.
Not because she has a following of millions.
Not because she's a world-renowned photographer.
Not because she is constantly pushing courses, products and training.
Nope.
You probably know her for the same reason I do. She's always super helpful.
She's quick to offer suggestions, share links, point someone in the right direction and be helpful… and friendly.
In addition to being so helpful, she runs her ‘at home' newborn photography business and has been shooting professionally for almost 15 years. Plus, she's a mother of three.
In this interview, Katrina shares the real-life struggles, thoughts and insecurities of running a photography business while managing a busy household.
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I just want to be able to show up as I am and I really want other people, particularly women and mothers to show up as they are – Katrina Ferguson
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
Following this interview, I’d love to know if you're taking anything away from what Katrina shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
A good photographer can make basically any space look good or at least better. – Katrina Ferguson
If you have any questions that I missed, a specific question you’d like to ask Katrina or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here are the latest reviews…
Via Apple Podcasts by Tammy from Australia on November 8, 2022.
Each and every episode is full of useful information and inspirational guests which keeps me motivated in my business.
The back catalogue is extremely valuable and I have learnt and implemented so much since becoming a premium member which has helped my business grow and thrive.
The premium membership is definitely worth it as it’s almost like having a business coach with useful tips and strategies to implement each week.
There is also a lot of support in the Facebook community.
Thanks Andrew for all that you do putting these great podcasts together each week!
Via Apple Podcasts by Clara Allansson who is a Dog photographer in Hampshire, West Sussex and Surrey, in the UK on November 8, 2022.
I’ve been listening to the podcast and been a premium member for just over a month now and all I can say is why didn’t I find it sooner?
It’s easily the best photography business podcast out there.
So much amazing knowledge being shared and I really enjoy listening to and learn a lot from the episodes that aren’t related to my genre.
Thanks Andrew for all your amazing work!
Via Apple Podcasts by Dalby Newborn Photographer Felicity Broadbent from Australia on November 10, 2022.
I have listened to MANY different photography business podcasts over the year, however, PhotoBizX is by far the best Podcast I've come across for photography business advice.
There is tonnes of valuable content packed into each and every Podcast and Andrew is a fantastic interviewer and seems to anticipate what questions we, the listeners would want to ask the guests.
I have got so much out of the free Podcast over the years that I recently became a premium member, and I am blown away by the sheer volume of quality content that I receive as a paying member.
Definitely worth the investment. Would highly recommend
Via Google Reviews by South & West Wales Wedding Photographer, David Barrett on November 10, 2022.
I have been listening to the Photobizx podcast for the last few months and I have been overwhelmed by the amount of knowledge I have gained while driving my car!
I have paid hundreds of pounds to attend courses on the business of photography. This podcast will give you all of that knowledge and more with the fantastic interviews and extra content on the premium section of the website.
Andrew does a fantastic job of interviewing his guests and asks all of the questions you want him to ask. The additional content available to premium members is well worth the small monthly fee!
I would definitely recommend this podcast if you are serious about your photography business and would like to learn from some of the best in the business!
Thanks Andrew, and keep it up!
Via Google Reviews by Cheshire & Lancashire Wedding Photographer, Stuart Morris on November 10, 2022.
Probably the most helpful photography podcast out there. There are so many useful hints and tips from the guests across all genres of photography and much more.
From SEO to TikTok to Pinterest there'll be something you'll find useful to your business.
Andrew has the knack for asking the questions that you'd want to ask.
Thanks for all of your help Andrew!
Via Google Reviews by Adelaide family photographer Tanya Simmonds on November 11, 2022.
When it comes to customer service, Andrew definitely practices what he preaches as he gives personalised support to ensure that you are getting the most out of your membership.
The interviews are highly relevant and offer practical advice, while Andrew’s easygoing interview style always brings the best out of his guests.
I have learnt so much from the podcasts and have been inspired and encouraged to pursue my photography dreams!
I cannot thank Andrew enough for this wonderful service to his fellow photographers!
If you completed the recent Profitable Book Project Training with Katie Kolenberg, you would have heard her talking about the promo she was in the midst of running for her studio.
Katie came back to me on the weekend with the following numbers and details on her ‘Canberra Kids' book project…
Hey Andrew,
How are you doing?
I'm popping in with an update on my Canberra Kids book project, which had just started when I did the Book Project course with you.
I have some fun stats for you below. Open as to how you'd like to share this. I think it will be of value to those who did the course and those who might want to do the course.
Canberra Kids Details:
– First time running this
– Upfront fee $75 to cover the book + an additional $25 for extra kids from the same family (new strategy)
– Studio only, styled shoots, family and other complimentary as part of their experience
– 2 volumes of the book, which meant 2 separate cover comps
– 55 shoots in total, including the test models (who also went in the books)
– We donated 5% of all sales to charity
– Marketing strategy was paid ads on FB + email marketing and socials.
Final numbers:
Total number of leads: 184
Total number of booked sessions: 52
Overall conversion rate: 28%
Total advertising spend: $3,032
Total sales: $105,895
Average sale: $2,036.44
Ad spend per booking: $58.31
No sales: 4 (7.8%)
Previous clients: 11 (21%)
Additional leads via cover comps: 56 (17 of which are booked so far, many more to go)
If you'd like to learn more about this training, details are here: https://photobizx.com/bookprojects
NOTE: If you are a Premium Member, check for the course details in the Premium Resource area for your special pricing.
It's no secret I'm a massive fan of Liz Wilcox's email membership and became a convert after interviewing her for episode 434 of the podcast.
I immediately signed up for her ridiculously cheap membership ($9 per month) and receive an email template every week that I use to send emails to my subscribers — you may be receiving these too?
If you struggle with what to write each week for your email newsletter, you gotta check out what Liz is offering, it's so good!
And the cool thing is, she's offering a special right now, as she moves everyone over to a new platform. You can still get the email membership for $9 a month OR, you can pay for the year in advance, get the email membership PLUS ALL the digital products Liz has (or will create) AT NO ADDITIONAL COST.
All the details are here: https://photobizx.com/emm
The PhotoGeek website and newsletter
Pictime Promo Code – KATFERG
Episode 294: Rachel Bourke – How to make consistently higher sales to every photography client
Episode 412: Ron and Yotam – Utilising AI to massively reduce photography editing times
Episode 413: Yosef Huri – How to use AI in your photography editing workflow
Thanks again for listening, and thanks to Katrina for sharing her thoughts, ideas, experience and tips on being a busy mum while running a successful photography business and juggling everything while still maintaining a great life with time for a family.
The more you believe in what you do, then you are able to communicate that clearly and with confidence. – Katrina Ferguson
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 490: Katrina Ferguson – The raw truth about running a photography business with a family appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.