logo
episode-header-image
Dec 2024
42m 10s

109. Finance, Fitness, Family, & the Ins...

Alexa Cawley
About this episode

Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins!

This episode is a must listen! Check out her incredible virtual workouts including a prenatal program here.

Follow SotoMethod on Instagram here.

Learn more about SotoMethod here.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Up next
Sep 12
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a few questions today plus gave a few ... Show More
21m 59s
Sep 5
116. Business Transformation, Price Increases, & Burnout ft. Angelique Velazquez of Vida Sana Studio
The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of TFSM members to discuss how she com ... Show More
40m 39s
Aug 8
115. Mastering Digital Memberships ft. Daniel Kosmala of uScreen
Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement to build a thriving membership platform. ... Show More
45m 28s
Recommended Episodes
Apr 2024
Episode 291: Rockstar Recruitment: Melissa May's Approach to Network Marketing Success
Hello, listeners, and welcome to an inspiring episode of Women Inspiring Women. Today, I'm excited to introduce Melissa May, a network marketing leader who left her corporate career to build a legacy of financial freedom while being present for her family.Melissa May has bee ... Show More
44m 39s
Jun 2025
Rebecca Minkoff: Founder Resilience, Secret to Long-Term Success, How to Stay Relevant As A Brand & More
On today’s episode I am speaking with fashion powerhouse Rebecca Minkoff who shares the story behind building her iconic brand — from scrappy beginnings and early celebrity buzz to navigating influencer marketing before it was mainstream. She opens up about the hard-earned path t ... Show More
49m 26s
Oct 2024
Business Book club: My Favorite Must-Reads!
In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standou ... Show More
27m 23s
May 2024
Thinking Big with Andrea Liebross
In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business.  They delve into the importance of ... Show More
33m 56s
Jan 2025
Ditch the Doubt & Start Building Today: How This Founder Left Her Safe Career Behind to Turn Her Dream Business Into a Reality - Hilary Hoffman, Founder of SotoMethod
Hilary Hoffman is the founder of SotoMethod, a fitness program that combines cardio and sculpting movements designed to maximize burn and efficiently deliver a full-body workout. Hilary started out her career in wall street and built a successful career for herself in finance. Ho ... Show More
56m 2s
Jul 2024
Grow Your Business & Make More Money with Affiliate Marketing (+ Glōci Affiliate & Ambassador Updates) with Kelsey Eyers
Ever thought about how an affiliate program could exponentially grow your business? Whether it’s for your business or promoting a product you love, this episode is all about making MORE MONEY through affiliate marketing. Affiliate and influencer marketing expert, Kelsey Eyers, sh ... Show More
58m 46s
Apr 2025
Stop Overthinking, Start Doing: How This Founder Left Her 9–5 & Launched a Viral Wellness Brand with Katie Wilson, co-founder of BelliWelli
Katie Wilson is the co-founder of BelliWelli, a wellness brand transforming the digestive health space with delicious bars and easy-to-take fiber supplements.​ Katie didn’t set out to start a wellness brand—especially not from her kitchen. But after years of struggling with gut i ... Show More
51m 48s
May 2025
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39
This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City. In the first part of the episode, I share what ClickFunnels Connect actually is, who it’s for, and why we believe it’s the next big chapter for funnel builde ... Show More
54m 31s
Sep 2024
Rob Moore | From Being in Debt to Multi-Millionaire | Recipe To Success | S7: EP1
In this episode we talked about moving to Dubai, building several different ventures over the years, the importance of faith, Wicked & Bad, future events, building a trading company and so much more! My first ever course is out now! Grow Your Brand with Social Media Social Awaken ... Show More
2h 7m
Aug 17
From Selling Software to Inspiring Millions Worldwide ft. Scott Clary
In this episode of The Level Up Podcast, Paul Alex sits down with Scott Clary — a former SaaS executive who went from cold calling and scaling sales teams… to interviewing billionaires, Navy SEALs, and top entrepreneurs on one of the most respected business podcasts in the world. ... Show More
1h 14m