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Nov 2022
30m 7s

Why Liquid Death Didn’t Water Down Its M...

MISSION
About this episode

How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise.


Tune in to learn:

  • Which metrics matter and why you should not be hyper-reactive (7:20)
  • How to use merchandise to actually build brand loyalty  (12:55)
  • Coming up with design ideas for merchandise (19:04)

Mentions:

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.

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