We all know that we change over time, usually at an imperceptible pace, only noticing when we look back at who we were many years prior and see a stark contrast. We react to changes in external factors and that naturally shapes who we are over time. And it may seem that we don't have any control over this process, but Rob is here to tell you that you absolutely do. Not only that, taking control over your own evolution is the key to becoming who you ultimately want to be. It is about getting yourself into a constant cycle of experiencing, reflecting, and then implementing changes. Evolution is a process whether you allow it to happen naturally or you take the steps to guide it by applying the knowledge gained from experience. It doesn't matter if your learnings come from success or failure. When it comes to evolution, both are equally valuable as long as you have the right perspective. Ultimately, proactively guiding your own evolution will grow and expand you into a higher level of existence.