Our guest today is Thomas Petit, an independent mobile growth consultant. Thomas began his work in the subscription app space working on the growth team at fitness app 8fit, before moving to freelance. In the last few years, Thomas has consulted with several large subscription apps such as Lingokids, Deezer, Mojo as well as dozens of early-stage subscription ... Show More
Yesterday
Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.Top Takeaways:🧪 Trial-start rate is the wrong scoreboard A hard paywall and a no-exit discount both lifted trial starts, then r ... Show More
1h 4m
Sep 2
Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.Top Takeaways:📉 A big audience buys you a launch spike, not a growth engine Even 7 m ... Show More
1 h
Aug 19
$10M ARR Without Ever Testing A Paywall — Luke Martin-Fuller, Visible
On the podcast: hitting $10M ARR without ever testing a paywall, paying their own customers to help make video ads, and why you might want to turn away some potential customers.Top Takeaways:💸 You can reach $10M ARR with the growth playbook still in the box $1M to $10M in subscr ... Show More
1h 11m
Jan 2025
Why Human-Centric Marketing Matters in 2025
<p>In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ... Show More
24m 20s
Feb 2022
The Future of Paid Search Advertising
<p>We've covered a lot of ground in the podcast about SEO but what's the current state of Paid Search. Well, it has changed enormously over the last few years, as Will Francis learns from Brendan Almack, MD of Wolfgang Digital. They chat about the three main ways in which Paid Se ... Show More
39m 27s
Mar 2022
The Basics of Growth Marketing: User Acquisition
<p>Once known as “growth hacking”, the concept of Growth has now evolved into an entire discipline that spans marketing, product management, user experience, and more. Why? After achieving product-market fit, startups need to capitalize quickly on that initial traction to capture ... Show More
21m 44s