It's a skill that everybody needs to master: sales. Whether you're a receptionist, doctor, entrepreneur or mechanic – sales skills are essential to success. This week I am speaking with the King of Sales and a massive role model of mine – Jeffrey Gitomer. Jeffrey is an absolute legend in the industry, and his books are a how-to-sell blueprint for any sales professional. Jeffrey has taught thousands of people how to sell and is one of the top sales experts in the world. In this episode, Jeffrey reveals why sales is a science and how you can master it. We also discuss how switching your mindset to being a value provider will help you close more deals and generate more income. If you want to brush up on your sales skills and learn more about the key to becoming a great salesperson, definitely do not miss this episode.
Discussion points
06:00 Jeffrey's journey into sales
07:31 Why sales is a science
10:26 Selling VS consulting
12:45 Jeffrey's upbringing
14:36 Why entrepreneurs don't learn how to sell
18:11 What salespeople get wrong
21:09 Being a value provider VS salesperson
27:40 How to train salespeople
33:21 Lead generation
36:30 The process of writing a book
40:36 Productivity tips
43:35 Recruiting salespeople
56:56 Jeffrey's favourite sales story
Show Sponsors:
Smartkas: Providing food security as a service [https://www.instagram.com/smartkastech/?hl=en]
Najahi Events: The UAE's leading event promotor [https://www.instagram.com/najahievents/?hl=en]
Socials:
Spencer Lodge
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Jeffrey Gitomer
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