Colton Schweitzer and Ludovic Delmas met as UX Designers and together surfaced a need for stronger mentorship, community, and training amongst people who wanted to transition from visual design into UX. After a lot of research, they co-founded Kickass UX, a suite of educational courses that empower Graphic, UI, and Web designers to learn UX and make a big impact.
In this conversation, learn about Colton & Ludovic’s business, their founder journeys, their backgrounds, how they’re scaling their business, and much more.
Here’s a look at our discussion:
- 0:20 : How Colton & Ludovic’s careers have changed since starting their business
- 5:59 : How Kickass UX went from idea to reality
- 7:30 : Colton & Ludovic’s partnership as co-founders
- 12:03 : The importance of family and friend support while founding a business
- 16:20 : Determining success within a certain timeframe
- 18:45 : What is Kickass UX?
- 20:30 : Delivering and prioritizing quality while scaling a business
- 28:00 : Why Kickass UX has a strong application process
- 31:41 : How Colton & Ludovic took Kickass UX to market
- 38:49 : How Colton & Ludovic decided upon product pricing
- 45:03 : Is there value to getting design credentials?
- 47:04 : Specializing in UX/UI vs. being a generalist
- 53:35 : Training designers to be communicators
- 56:00 : Solving the right problems in UX
- 59:30 : Where to go to learn more about Kickass UX, Colton, & Ludovic
Links mentioned in this episode: