The Power of Niching Down to Increase Yo...

David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect.

In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product suite. David shares how the pandemic shifted his business, the strategy behind generating 2 million impressions on a monthly basis via Pinterest, and the impact hosting virtual summits has had for his business!

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

• [03:25] - The Power of Visual Communication in Business
• [04:32] - Leveraging Social Media and Content Creation for Growth
• [06:17] - The Impact of the Pandemic on Online Learning and Growth
• [15:47] - Maximizing Pinterest for Business
• [18:16] - Simplifying to Amplify
• [21:50] - The Power of Doing the Work
• [24:23] - The Magic of Virtual Summits
• [28:04] - Evolving Your Niche for Greater Impact and Profit
• [29:11] - Maximizing Post-Summit Engagement and Segmentation
• [37:44] - The Challenge of Maintaining a Hobby as a Business
• [40:12] - Chris' Coaching Corner: The Missing Piece in David's Ecosystem

Essential Learning Points From This Episode

• The pivotal moment David realized he could monetize his expertise
• Why ‘doing the work’ is the #1 key for business success
• How David runs his virtual summits and the importance of the follow-up
• Learning to separate the hobby and the business

Important Links & Mentions From This Episode 

• Join Our Deep Dive Planning on April 10th
• Connect with David on Instagram
• Check out the Sketch Like an Architect Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

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