Sprite is one of the world’s most popular soft drinks, with a style you can spot a mile away. But despite its signature look, the refreshing soda needed to find a way to stay fresh with a young new audience. In this episode, we go behind the scenes with Chris Garvey, Executive Creative Director at Turner Duckworth to see how they did it…and to hear firsthand ... Show More
Oct 2024
A Shovel Made Out of Plagiarism
This week Spencer and Kevin go deep into the world of Magic: The Gathering, dissecting the recent controversy surrounding the banning of certain cards and the subsequent fallout. They also sip on some peculiar sodas, including the elusive Oreo Coke Zero and a haunted apple Fanta, ... Show More
1h 14m
Aug 2025
Yerba Madre’s Rebrand with CMO Emily Kortlang
<p>The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.</p ... Show More
34m 15s
May 2024
Poppi vs Olipop: Soda’s Second Coming | 6
Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading the charge. And David is cracking open a can of each to figure out whether these d ... Show More
36m 37s
Sep 2023
Monetizing Creativity with Morgan Spurlock
<p>On today's episode of the GaryVee Audio Experience, I'm sharing a conversation I had back in 2017 with documentary filmmaker and television producer Morgan Spurlock. We discuss the power of social media engagement, the intricacies of entrepreneurship, and the balance b ... Show More
48m 57s
Dec 2024
Making the Most of Creative Branding with Walmart Maker's Studio
Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HB ... Show More
14m 19s