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Sep 2022
27m 12s

#90: Stop Getting Talked Over & Start Be...

StoryBrand.ai
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Apr 27
#69: Will Guidara—Why Great Service Is Never an Accident
Remarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides, in advance, how people should feel at every step. Without that kind of intention, even great companies become forgettable. So how do you d ... Show More
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#68: Stop Telling Your Story (It's Costing You Customers)
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them ... Show More
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Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers be ... Show More
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