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Sep 2022
33m 25s

Powering A Brand and The Human Body with...

MISSION
About this episode

Finding passionate customers and engaging with them regularly is like the quest for the holy grail for most brands. Soylent has been successful in its efforts, but it hasn’t always been easy. On this episode, Demir Vangelov, the CEO of Soylent, recalls the complete rebranding process the company went through and how it’s evolved since. Enjoy!

Tune in to learn:

  • Acquisition tactics to consider (9:13)
  • How to think about your brand to become more approachable (11:55)
  • Some intriguing platforms and areas of engagement (14:50)
  • The Soylent retail strategy (20:20)
  • What does Soylent do to delight retailers it works with? (23:45)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.

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