logo
episode-header-image
Sep 2022
16m 39s

Why CRO Needs to Be Your Main Focus -- W...

I Hear Everything
About this episode

Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 22
The biggest budget-burning marketing trend right now
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminat ... Show More
4m 56s
Aug 21
Which marketing role will be extinct in five years?
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. He identifies "order taker" roles as most vulnerable to AI replacement while empha ... Show More
6m 8s
Aug 20
Which marketing channels to cut when budget gets slashed?
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers blocking AI adoption. The conversation covers three critical implementation strate ... Show More
3m 56s
Recommended Episodes
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
May 2024
How to Improve Client Satisfaction
Are your clients 100% happy with your services? Wondering how to handle dissatisfied customers? To discover how transparency in your pricing, proposals, and communications can make or break what people think about your agency, Brooke Sellas interviews Q Moldrik. Guest: Q Moldrik ... Show More
38m 28s
May 2020
How to Sell in an Anti-Seller Era - Taylor Welch - CFR #440
Taylor Welch is the guest on this episode and is the CEO of Traffic And Funnels, author of 2 best selling books, and he has advised & serviced nearly 50,000 individual businesses in the last 5 years.  They discuss some important factors to gaining and keeping clients; people need ... Show More
29m 22s
Jan 2024
How to Balance Agency Marketing and Client Needs
Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? To discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more, Brooke Sella ... Show More
43m 7s
Jan 2020
TikTok Self-Service Ads: What Marketers Need to Know
On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://a ... Show More
47m 57s
Mar 2023
Acquisition Strategy: How to Grow Your Sales the Easy Way
Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? To discover a marketing strategy for acquiring new customers, I interview Ravi Abuvala.Guest: Ravi Abuvala | Show Notes: socialmediaexaminer.com/555Review our s ... Show More
45m 4s
Feb 2017
Mobile Local Marketing: Reaching the Mobile Customer
Do you have a local business? Want an effective way to market to people who are near you? In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast. Show notes: https://www.s ... Show More
43m 17s
Sep 2021
Rethinking the Customer Journey: A Strategy for Marketers
Is your marketing attracting the right customers? Do you want better marketing results? To learn how to rethink the customer journey and discover a strategy you can use to optimize your marketing, I interview John Jantsch.Sponsor: Visit wix.com/partners and reimagine what your ag ... Show More
45m 31s
Nov 2020
New Pinterest Tools: What Marketers Need to Know
Explore Pinterest’s newest suite of merchant tools to help marketers and retailers reach customers this holiday season and beyond with special guest Jennifer Priest, this week on the Social Media Marketing Talk Show. See Privacy Policy at https://art19.com/privacy and California ... Show More
39m 16s
Mar 2020
The Myths CMO’s Believe About SEO -- Doug Bell // Searchmetrics
This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesse ... Show More
18m 22s
Listen to millions of songs and podcasts on Anghami