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Sep 2022
16m 39s

Why CRO Needs to Be Your Main Focus -- W...

I Hear Everything
About this episode
Will, Founder and Host of Customers Who Click Podcast, talks about why CRO needs to be your main focus as a marketer. 
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Today
How to target the top B2B podcasters
B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation ... Show More
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Yesterday
This tool will fade after the hype
Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales ... Show More
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5m 20s
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