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Jul 2022
39m 57s

Guerlain chief sustainability officer Cé...

Glossy
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Oct 8
Why does this Estée Lauder-owned brand keep reformulating its hero products?
What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ... Show More
27m 11s
Oct 1
Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out
Over the past week, the internet has been ablaze discussing the beauty industry’s biggest controversy of the year. From social media to global news outlets, everyone is talking about something that’s been dubbed "eye patch gate." Around September 17, several beauty brands, includ ... Show More
34m 46s
Sep 24
How to make it in Sephora with Ilia Beauty founder Sasha Plavsic
What does it take to thrive within the notoriously competitive world of Sephora? In many ways, Ilia Beauty is a case study in success in America’s biggest specialty beauty retailer. The brand has thrived within Sephora for a decade and makes the retailer’s No. 1 mascara, and Ilia ... Show More
35m 52s
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