- Marketing for over a decade
- 7-year focus on financial advisers
- Early in the paid marketing space like YouTube and Facebook ads
- An internet marketing guy he followed took his skills to old school industries that weren't great at marketing and Chris did the same
- Chris was drawn to the financial markets when he was younger so he focused on that niche
- He was a "traditional" marketing agency for his clients
- It worked, but he saw the problem that more leads is not always the answer
- Get a better backend in place to nurture these leads
Related episodes and posts
- You need a multi-media, multi-step follow-up sequence
- Too many companies just want to pay for "hot leads" and they stack names into a system that can't handle them
- You need to get better at converting your leads
- A lot of companies are fine and offer a great product/service that people want but they can't sell!
- They focus on the easy wins and they end up being fat, dumb, and happy
- They really don't know how to sell
- Most companies do not have a CRM or they are not using it properly
- Let your authenticity come through your marketing
- Content is still king
- Sort, sift, and separate by being effective
- Fix your follow-up failure
More leads is not always the answer."
- A monthly newsletter is not follow-up
- You must do more to follow-up
- Master intent-based prospecting
- Look at who is opening your emails and watching your videos
- Do lead-scoring in your CRM
- Not all leads are created equally
- Create timely, essential reports
- Report on industry news
- Create a simple selfie video
- You can't avoid prospects by giving free, valuable content
- What are the FAQs and SAQs
- How to handle the blinking cursor syndrome
There's always someone who wants to buy and you can dumb-luck your way into a sale with decent marketing."
- Have a content calendar
- Make it a priority
- Retarget your website visitors, especially your YouTube visitors
