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Aug 2022
10m 33s

Why do half of Gen Z use TikTok for sear...

SMILE
About this episode

Google’s reported that nearly half of Gen Z are using TikTok and Instagram for search. If you still need convincing that publishing natively is the future - there it is. This all comes off the back of news that kids and teens are watching (on average) 91 minutes of TikTok per day compared with just 56 minutes of YouTube.

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