logo
episode-header-image
Aug 2022
10m 33s

Why do half of Gen Z use TikTok for sear...

SMILE
About this episode

Google’s reported that nearly half of Gen Z are using TikTok and Instagram for search. If you still need convincing that publishing natively is the future - there it is. This all comes off the back of news that kids and teens are watching (on average) 91 minutes of TikTok per day compared with just 56 minutes of YouTube.

Up next
Jul 2023
Website personalisation doesn't work. So why do we keep pushing for it?
It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature? 
10m 32s
Jul 2023
Using Google Analytics is illegal under GDPR?
Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ... Show More
10m 28s
Jun 2023
University websites all look the same, and that's ok?
Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same? 
11m 38s
Recommended Episodes
Nov 2021
A TikTok tale
Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering. Presenter: Ti ... Show More
8m 58s
Jun 2021
TikTok
All of Gen Z is going gaga over TikTok, so naturally it's time for two old millennials to weigh in on it. This week we try to make sense of this app that confuses us quite a bit, and see if we can start a war between generations.For full-length weekly bonus episodes check out the ... Show More
1h 3m
Aug 2024
SiYP: Gen Z Netflix Use is Catching Up to TikTok
Is it possible that Gen Z is using Netflix almost as much as TikTok?   Read the Plugged In Blog   If you've listened to any of our podcasts, please give us your feedback. 
1 m
Sep 2024
1.3 Million Views a Week From TikTok SEO
<p>E449: TikTok has overtaken Google as the biggest search engine among Gen Z… the opportunity is huge.</p> <p>It's very easy to rank on TikTok and creators are getting lots of traffic. For example, Sabrina Ramonov who writes, "12% of all my TikTok views (around 1.3M/week) come f ... Show More
8m 8s
Jan 2023
Why the Kids Love TikTok Search
TikTok’s influence is expanding well beyond the social sphere. The app is increasingly being used for the types of internet searches one would normally rely on a web search engine for. The video-based social app might not seem like the best place to find answers to your burning q ... Show More
38m 48s
Dec 2021
How parents should talk with their kids about TikTok
TikTok is the most popular app among younger smartphone users. If you're a parent, here's how to talk about it with your kid.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. 
9 m
Jul 2019
Don't stop, make it pop
Your favorite young person’s favorite app is TikTok. Vox’s Rebecca Jennings has been spending too much time trying to understand it. Learn more about your ad choices. Visit podcastchoices.com/adchoices 
25m 54s
Mar 2023
Will Banning TikTok Help Kids?
Gen Z is the first generation to truly grow up online and now they’re joining the fight to log off. In February, college student and founder of the Log Off Movement, Emma Lembke, testified in front of a Senate committee about the impact that social media companies have on youth m ... Show More
38m 12s
Nov 2019
Understanding TikTok: From viral teen videos to Chinese political censorship
This week, TikTok was in the news for pulling a video critical of China's mass detention of Uighurs. Most of the popular Chinese-owned social media app's users are children and teens who share lip-syncing videos, dance crazes and comedy skits. But in today's episode, Alex Hern, t ... Show More
23m 58s
Listen to millions of songs and podcasts on Anghami