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Jul 2022
38m 41s

Brand Marketing, Product-Market Fit, & A...

David Barnard, Jacob Eiting
About this episode

On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.

Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.

In this episode, you’ll learn:

  • How to build a moat around your brand
  • Paired’s growth stack & favorite data collection tools
  • Tips for allocating ad spending & measuring advertising campaigns
  • Why Bill Gates sent Gessica a cease and desist letter

Links & Resources

Gessica’s Links

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