Jan 21
Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.Top Takeaways:💡 Protect the free moat — always Short-term revenue tricks like paywalling free ... Show More
1h 5m
Jan 7
How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.Top Takeaways:💡 Focus on Product-Market Fit First Before jumping into monetization, ensure your pro ... Show More
53m 21s
Dec 24
Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio
On the podcast, I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.Top Takeaways:📊 Challenge Best Practices Test ... Show More
1h 3m
May 2024
Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)
<p><strong>Bangaly Kaba</strong> was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to doz ... Show More
1h 42m
Sep 2022
Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)
<p>Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that’s no ... Show More
59m 27s
Sep 2022
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
<p>Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber’s growth infrastructure from the ground up. He is also the former VP of Product and Marketing at LambdaSchool, and former VP of Marketing at Masterclass. These days, Adam is ... Show More
1h 9m
Feb 2023
DBE 080: Make More Money Using Organic Social Media Content
<p><span style="font-weight: 400;">In this episode of the Digital Business Evolution Podcast, Jess is going over one of the most important lessons taught in Digital Business Evolution's signature program, E+mpower! Jess was able to hit her first million in revenue with under 10, ... Show More
24m 58s
On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.
Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance market ... Show More
<p>Brought to you by <strong>Mixpanel</strong>—Product analytics that everyone can trust, use, and afford | <strong>Attio</strong>—A powerful, flexible CRM for fast-growing startups | <strong>Eppo</strong>—Run reliable, impactful experiments</p><p>—</p><p><strong>Luc Levesque</st ... Show More
<p>Brought to you by <strong>Rows</strong>—The spreadsheet where data comes to life | <strong>Braintrust</strong>—For when you needed talent, yesterday | <strong>Coda</strong>—Meet the evolution of docs</p><p>—</p><p><strong>Carilu Dietrich</strong> is a former CMO, most notably ... Show More
