logo
episode-header-image
Jul 2022
38m 41s

Brand Marketing, Product-Market Fit, & A...

David Barnard, Jacob Eiting
About this episode

On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.

Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.

In this episode, you’ll learn:

  • How to build a moat around your brand
  • Paired’s growth stack & favorite data collection tools
  • Tips for allocating ad spending & measuring advertising campaigns
  • Why Bill Gates sent Gessica a cease and desist letter

Links & Resources

Gessica’s Links

Follow us on Twitter:

Up next
Aug 20
Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant
On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should avoid app2web… for now.Top Takeaways:🧠 The biggest AI opportunity in ads is smarter analysis, not faster productionAI is now goo ... Show More
1h 33m
Aug 6
Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba
On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how they are able to charge for content when countless Zumba classes are available f ... Show More
48m 23s
Jul 23
The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball
On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped today’s control-focused approach, and why we might need an ‘App Store 3.0’ reset.Top Takeaways:🕹️ The 1980s: Apple’s developer DNA ... Show More
2h 17m
Recommended Episodes
May 2024
Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)
Bangaly Kaba was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to dozens of companies, in ... Show More
1h 42m
Jun 2023
Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)
Brought to you by Mixpanel—Product analytics that everyone can trust, use, and afford | Attio—A powerful, flexible CRM for fast-growing startups | Eppo—Run reliable, impactful experiments—Luc Levesque is Chief Growth Officer at Shopify and has advised companies like Canva, Twitte ... Show More
1h 20m
Apr 2024
Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in ... Show More
52m 57s
Sep 2022
Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)
Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that’s now u ... Show More
59m 27s
Mar 2024
How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel
Ep. 209 Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive. Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of ... Show More
44m 39s
Sep 2023
5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understandin ... Show More
31m 43s
Apr 2023
How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)
Brought to you by Rows—The spreadsheet where data comes to life | Braintrust—For when you needed talent, yesterday | Coda—Meet the evolution of docs—Carilu Dietrich is a former CMO, most notably the Head of Marketing who took Atlassian public. These days she’s an advisor to CEOs ... Show More
1h 7m
Sep 2022
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber’s growth infrastructure from the ground up. He is also the former VP of Product and Marketing at LambdaSchool, and former VP of Marketing at Masterclass. These days, Adam is a g ... Show More
1h 9m
Feb 2023
DBE 080: Make More Money Using Organic Social Media Content
In this episode of the Digital Business Evolution Podcast, Jess is going over one of the most important lessons taught in Digital Business Evolution’s signature program, E+mpower! Jess was able to hit her first million in revenue with under 10,000 followers on Instagram by using ... Show More
24m 58s
May 2023
How to Develop a Content Strategy with Devin Reed (Content Legends Virtual Series)
Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators ... Show More
52m 40s
Listen to millions of songs and podcasts on Anghami