On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.
Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance market ... Show More
Sep 30
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.Top Takeaways:🗞️ A PR retainer can beat paid UA for a mass-market app A $3–5K monthly retainer produced months wit ... Show More
1h 5m
Sep 16
Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.Top Takeaways:🧪 Trial-start rate is the wrong scoreboard A hard paywall and a no-exit discount both lifted trial starts, then r ... Show More
1h 4m
Sep 2
Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.Top Takeaways:📉 A big audience buys you a launch spike, not a growth engine Even 7 m ... Show More
1 h
Jun 2025
Greylock Presents: The Intelligent Marketer
The Intelligent Marketer is a new podcast hosted by Greylock partner Mike Duboe and FERMAT CEO Rishabh Jain, about the intersection of AI, marketing, and commerce. In every episode, Mike & Rishabh talk with an expert guest about the future of artificial intelligence in marketing, ... Show More
44m 13s
Jul 2024
Effective Marketing Tech Integration Strategies
<p>Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ... Show More
15m 35s
Jun 2024
Ins & Outs Of Powerful Product Marketing
<p>VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative pro ... Show More
16m 16s
Aug 2024
BDTP. Measuring Paid Media for SaaS with Barbara Galiza
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies a ... Show More
35m 37s
Jul 2022
Jess Lee - Designing Investment Products - [Invest Like the Best, EP.284]
My guest today is Jess Lee. Jess is a partner at Sequoia Capital as well as their Chief Product Officer. Before becoming an investor, Jess co-founded fashion app, Polyvore, and was an early product manager for Google Maps. Most recently, she founded All Raise, a non-profit that i ... Show More
1 h
May 2025
How to Go to Network (Not Market)
In this episode of the DMI podcast, host Will Francis speaks with Mark Kilens, CEO and co-founder of Tack, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, no ... Show More
49m 21s