Comment le "femvertising" façonne-t-il le marketing ?
Le mot "femvertising" est la contraction anglaise du mot female et advertising. Un concept en marketing qui remonte aux années 80. La dernière à en parler dans la littérature française c'est Anaïs Lecoq en 2021. Dans son ouvrage Maltriarcat, elle analyse la façon dont l'industrie de la bière a utilisé l ... Show More
Today
Qui est la première héroïne de l’Histoire du cinéma ?
Le monde du grand écran a mis du temps avant de lancer des personnages féminins au premier plan. Mais une véritable rupture est arrivée à ce niveau en 1979 avec la sortie de Alien, le huitième passager. Sortie qui coïncide avec la révélation, aux yeux du monde, du personnage d’El ... Show More
5m 12s
Today
Pourquoi les objets du quotidien ne sont-ils pas pensés pour les femmes ?
Les femmes ont beau représenter quasiment la moitié de la population mondiale, la plupart des objets du quotidien ont été pensés par et pour des hommes selon plusieurs enquêtes et études. Les voitures dans lesquelles nous circulons, les smartphones que nous utilisons, les médicam ... Show More
5m 44s
Nov 2019
Why gender-based marketing is bad for business | Gaby Barrios
Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t dri ... Show More
10m 51s
Oct 2021
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category
<p>Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ ey ... Show More
46m 47s
Oct 2021
Why gender-based marketing is bad for business | Gaby Barrios
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't ... Show More
14m 8s
Mar 2021
How Marketers are Extending their Audience Reach Courtesy of CTV
<p>Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have each been around for more than a decade, continue to rise. But as consumers continue ditching traditional broadcasting platforms with more frequency, brands are being ... Show More
49m 11s
<p dir="ltr">Episode #277 - "What 'Works' in Jewelry Marketing"</p> <p dir="ltr">Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out email ... Show More
