Comment le "femvertising" façonne-t-il le marketing ?
Le mot "femvertising" est la contraction anglaise du mot female et advertising. Un concept en marketing qui remonte aux années 80. La dernière à en parler dans la littérature française c'est Anaïs Lecoq en 2021. Dans son ouvrage Maltriarcat, elle analyse la façon dont l'industrie de la bière a utilisé l ... Show More
Today
Comment tombe-t-on dans l’addiction ?
Aujourd'hui, le podcast "Maintenant Vous Savez" s’associe à l’association AXA Prévention pour explorer comment mieux se protéger et prévenir les addictions. Bonne écoute !
Imaginez que votre cerveau se mette à réclamer quelque chose, encore et encore, et ce, même si vous savez p ... Show More
5m 9s
Today
Comment expliquer le phénomène "Stranger Things" ?
Maintenant Vous Savez, c'est aussi Maintenant Vous Savez - Santé et Maintenant Vous Savez - Culture.
La cinquième saison de Stranger Things sera disponible à partir du 27 novembre 2025.
Lancée en 2016, la série Stranger Things se passe dans les États-Unis des années 80, et ... Show More
4m 41s
Nov 2019
Why gender-based marketing is bad for business | Gaby Barrios
<p>Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t ... Show More
10m 51s
Oct 2021
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category
<p>Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ ey ... Show More
46m 47s
Oct 2021
Why gender-based marketing is bad for business | Gaby Barrios
<p>Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn ... Show More
14m 8s
Mar 2021
How Marketers are Extending their Audience Reach Courtesy of CTV
<p>Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have each been around for more than a decade, continue to rise. But as consumers continue ditching traditional broadcasting platforms with more frequency, brands are being ... Show More
49m 11s