Dr Rihab Nasr, Tenured professor at the department of Anatomy, Cell Biology and Physiological Sciences and director of cancer prevention and control program at the Naef K Basile Cancer Institute at the AUB Medical Center, has been internationally recognized for her breakthroughs in detecting leukemia and breast cancer at an early stage. She and her many colleagues’ and students’ innovations in early detection through simple blood tests promise good health and wellbeing for many people – but only, she explains, if the public education, policy-making, and commercial marketing worlds play their roles in working for the same aim.