I'm born, I forget my true identity, I get caught up in the drama, I expire before I learn my lessons, I'm born / our nature is to be attracted, it's just a question of what we're attracted to / the ultimate goal for the welfare of human society is detachment from the bodily concept of life and increased and steadfast attachment for Krishna / Krishna is a magnet, we are the iron, our false designations are the rust
SB 4.22.18 - 22