Jonathan from Halfwits & Failed Crits asks, "How do you promote a podcast?"
TL;DR
One thing most podcasters don't realize is how much work it takes to grow your audience and find new listeners. Podcast marketing and promotion often take as much time as creating the podcast episodes themselves. The key to making any marketing strategy work is to find new listeners that would be interested in your podcast and telling them about it. Here are the top 3 strategies for promoting your podcast.
1. Social Media
Social media platforms like Facebook, LinkedIn, Reddit, Twitter, and Instagram are great places to find potential podcast listeners. Use each platform's built-in community tool, whether it's groups or hashtags, and start engaging with people. Leave helpful comments, establishing yourself as a trustworthy expert, and point people back to your podcast when prompted.
2. Be A Podcast Guest
Going on someone else's podcast is a great promotion strategy. The people listening to that show have already shown they're interested in the subject, so if you're able to spend 45 minutes to an hour demonstrating your expertise there's a high likelihood that good chunk of that podcast's audience will follow you to your show. Make sure the audience has a decent overlap with yours to ensure this strategy will actually work.
3. Be Easy To Find
Make sure your podcast is listed in Apple Podcasts, Spotify, Google Podcasts, TuneIn, and Stitcher. These directories make up close to 95% of all podcast listeners.
For bonus points, use SEO keywords in your podcast name and episode titles to leverage the search function inside of each podcasting app and on Google.
Learn more about Podcast SEO Strategy in this SEO-focused episode of Podcasting Q&A.
Bonus. Overcast Ads
If you have some budget and want to juice your subscriber count, run some ads on the Overcast podcast app. This puts your show in front of new audiences and tracks how many new subscribers you get as well. The ROI on Overcast ads consistently beats Facebook Ads and Google Adwords.
Learn more about Overcast ads.
Looking for some more promotion strategies? Check out our guide with more than 50 podcast marketing ideas.
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