Cap.Com contributor Jeff Lieber from TurnKey Management returns for a quick talk on videos that work. Are you planning to add video to your assets? This episode is for you.
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Key Takeaways
Video is everywhere! [2:33] So much so that it’s become a vital part of how products are sold on the web. Jeff shares 3 different types of videos for 3 different types of budgets.
DIY [4:27] The only thing you really need for this kind of video is a phone. Remember to focus on the product and the message:
1. Film you product in your hands or being used.
2. Talk through your product story.
3. Call to action - be very specific.
Slideshows [7:13] What you need here is your product images and Amazon doesn’t have as many restrictions for videos as for photos, so let loose here and go for your best action shots. You can do the Slideshow video in 1 of 2 ways:
1. DIY
a. Find an online video or slideshow presentation software (PowerPoint, Google Slides, Prezi, etc.)
b. Incorporate written words or a transcript, and do a voice over.
2. Professional
a. Look for a professional online (Fiverr, Upwork, etc.) triple bid the offers so you can choose.
b. Examine their portfolios and ask for advice, they know their job and can give you creative advice.
c. Turnkey has recommendations if you want to contact them.
Hire experts [13:31] This option can get more expensive and takes longer to complete, but here are Jeff’s tips for commercial videos:
1. Have a clear idea of what you want filmed and how (shot list).
2. Ask for some creative input, you may be surprised at the ideas you get.
3. Write out all of the scripted narration.
4. Vet out your video editor.
5. Triple bid your options.
Which one is for me? [22:05] If you have no video, start quickly now and do a DIY - even if you have the budget for a commercial video: the process takes a lot longer. Any video is better than no video.
Thanks for listening!
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