Leaked segment from an 8 Figure Exits business workshop from a small mastermind for sellers doing over 100k a month!!
After working with each attendee one-on-one on perfecting their ideal customer avatar, Max dove in deep on leading cold traffic.
If you want that kind of personalized advice, we are hosting another 8 Figure Exits workshop in Austin Texas, August 7-9.
Apply at Capitalism.Com/8
Key Takeaways
Picture them [1:52] What does this person look like, what they care about, what their day looks like, what their goals are?
This image will help guide product development: do my products serve this person?
Chart their path [2:35] You need to chart the conceptual journey — or indoctrination sequence — you will take your customer on from start to finish:
1. The Start — This is usually a problem, a loss of control, a “worst day”.
2. The Beliefs — This encompasses all of the beliefs that you have to identify and that lead your customer to accepting that there is a solution to their problem.
3. The Brand Promise — This is where you convince the customer you are the best solution to their problem.
4. The finish — This is where the customer feels more heroic in their own life, more in control, a “best day”.
Meet them where they’re at [7:50] Depending on where you find your potential customer, they may be closer or farther along in their beliefs, which means you may need to do more work on the indoctrination sequence to get them to accept your brand’s promise.
People on Amazon looking for a specific product have already climbed the belief ladder and are ready for a brand promise.
People on Facebook may need to be placed at the beginning of the sequence, or conceptual journey.
One thing per touch point [12:00] Every time you interact with your customer in the sequence, you should deliver one convincing piece of information critical to their journey.
Thanks for listening!
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