James Ontra, the CEO and co-founder of Shufflrr, chats with Ben about marketing through storytelling.
Jul 25
Will CTV merge fully with digital advertising?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, a ... Show More
3m 21s
Jul 24
How to move marketing budget into CTV
Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omn ... Show More
3m 24s
Jul 23
Will AI create more video ads or better video ads?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, ... Show More
3m 15s
Jun 2023
Storytelling for Persuasion: Insider Tips from James Ontra
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In this episode, James Ontra, Shufflrr CEO & Author, discusses introducing presentation management and how to use storytelling to become a better persuader.
Shufflrr ... Show More
31m 43s
Feb 2024
Episode 221: Story Telling - Developing a Story Inventory for More Sales
<p>Jim Edwards and Stew Smith discuss storytelling for any conversation, blog post, podcast, and even elevator speech. How do you develop your story inventory to be better equipped with a compelling story for people to see you as an authority in your field. <br><br>Jim also shows ... Show More
54m 47s
Feb 2024
Mastering Business Storytelling: Strategies for Effective Communication in Private Equity
Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, ... Show More
1h 21m
<p>Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong ... Show More
<p>Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </stron ... Show More