logo
episode-header-image
Aug 2021
18m 9s

Marketing Through Storytelling -- James ...

I Hear Everything
About this episode
James Ontra, the CEO and co-founder of Shufflrr, chats with Ben about marketing through storytelling. 
Up next
Jan 9
Unique Challenges in Building a Martech Company in 2026
MarTech vendors face an 8.6% annual churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how AI disruption is reshaping vendor strategies and market dynamics. He discusses context engineering as the evolution ... Show More
12m 48s
Jan 8
The Year of Context Engineering
Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 5,384 martech tools now exist despite 8.6% vendor churn. He discusses context engineering as the evolution ... Show More
7m 52s
Jan 7
The Rise of AEO in 2026
Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 2026 will shift power from marketers to AI-empowered buyers. He covers context engineer ... Show More
9m 32s
Recommended Episodes
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
Jan 2022
Crypto and the Future of Business: A Primer
<p>Curious about how Web3 will affect businesses? Wondering why your business should pay attention? To dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and markete ... Show More
49m 12s
Jun 2024
Using Brand Marketing to Grow Your Newsletter
Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. ... Show More
17m 41s
Jun 2019
SPI 376: How to Actually Make Progress and Grow Your Business—A Conversation with James Wedmore
#376: James Wedmore is on the show to teach us how to actually make progress and grow your business, maintain self-integrity, focus on committing, and how to get into the genius zone. Podcast show notes available here: https://www.smartpassiveincome.com/session376 See Privacy Pol ... Show More
1 h
Sep 2023
AI & SEO's Ethical Concerns -- Jordan Koene // Previsible
<p>Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan d ... Show More
18m 7s
May 2023
88. Rethinks: Leading From Home – How to Create the Right Environment for Communication
tail spinning
24m 14s
Sep 2021
How to Think About Marketing and Social Media Today | CNN Interview
<p>In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to re ... Show More
11m 32s
Sep 2021
How to Think About Marketing and Social Media Today | CNN Interview
<p>In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to re ... Show More
11m 32s
Mar 2023
How Brands Like Anheuser Busch Use Web3.0 -- Matt Wurst // Mint
The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking ... Show More
28m 38s
Oct 2021
50 Minutes of Marketing Strategy You Can Start Using Today | Digital Agency Expo Keynote
<p>Today's episode is a an awesome keynote from 2019! In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&amp;A around business strategy in 2020. He covers a wide base of questions including influencer marke ... Show More
1h 3m