logo
episode-header-image
Aug 2021
18m 9s

Marketing Through Storytelling -- James ...

I Hear Everything
About this episode
James Ontra, the CEO and co-founder of Shufflrr, chats with Ben about marketing through storytelling. 
Up next
Jul 25
Will CTV merge fully with digital advertising?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, a ... Show More
3m 21s
Jul 24
How to move marketing budget into CTV
Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omn ... Show More
3m 24s
Jul 23
Will AI create more video ads or better video ads?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, ... Show More
3m 15s
Recommended Episodes
Jun 2023
Storytelling for Persuasion: Insider Tips from James Ontra
Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, James Ontra, Shufflrr CEO & Author, discusses introducing presentation management and how to use storytelling to become a better persuader. Shufflrr ... Show More
31m 43s
Feb 2024
Episode 221: Story Telling - Developing a Story Inventory for More Sales
<p>Jim Edwards and Stew Smith discuss storytelling for any conversation, blog post, podcast, and even elevator speech. How do you develop your story inventory to be better equipped with a compelling story for people to see you as an authority in your field. <br><br>Jim also shows ... Show More
54m 47s
Mar 2025
Telling Stories That Convert: How to Increase Your Leads and Sales
<p>Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.</p><p><br></p><p> ... Show More
42m 56s
Jan 2023
Community-Based Marketing: The Future of Business
tail spinning
41m 51s
Jun 2023
Using Story the Right Way: Theory and Practice for Marketers
tail spinning
45m 36s
Mar 2025
How to Use Disruptive Storytelling to Thrive as a Marketer
<p>Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer r ... Show More
41m 18s
Aug 2019
The Biggest Challenges for Brands Today | Ernst & Young Talk
<p>Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know ... Show More
30m 27s
Sep 2013
Social Sharing: How to Inspire Fans to Share Your Stories
<p>Do you use stories to market your business? Are you wondering how you can get people to share your content?</p> <p>In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's work ... Show More
36m 56s
Oct 2014
Inbound Vs. Persuasion
How one good presentation can transform your business overnight. On this episode Russell talks about speaking at a Mike Filsaime event and selling 36% of the room and how he did it. Here are some cool things you’ll hear in today’s episode: How this one event Russell was able to s ... Show More
6m 6s
Feb 2024
Mastering Business Storytelling: Strategies for Effective Communication in Private Equity
Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, ... Show More
1h 21m