54: Content to Cash

If you think that spending a lot of time creating a ton of content will attract your dream clients and turn them into paying customers... then you're committing one of the most common mistakes in content marketing! In this episode, I tell you how you can create high quality content that will connect with your audience and convert them into sales. 

Before you post on your social media or plan your next Facebook Live or launch your own podcast, ask yourself these questions and check if your content marketing is really giving you the results you want:

1. Is my content strategic and aligned to my goals?
2. Am I creating quality content AND putting it in front of my audience?
3. Is my content valuable to my audience?
4. Does my content bridge the gap between the needs of my audience and the solution I provide?
5. Am I consistently sharing my content in terms of timing and frequency?
6. Does my content attract my dream clients and keep them coming back for more?
7. Do I have a clearly defined audience?
8. Does my content drive profitable customer action?

"Content marketing can and will grow your business as long as you aren't going about it the wrong way. Your focus should not be on quantity but instead, every piece of content you create should be created with purpose. You need a system to turn content to cash." - Kathryn Binkley #scaletoseven

Content marketing is a very effective tactic that can help your business make more money... but of course, if done right! If you can't easily say yes in each and every one of those questions, the CONTENT TO CASH CHALLENGE is created for you! In this mini-program, you'll learn: 1) a system to create consistent content that turns into cash with ease; 2) 5 costly content mistakes that are draining you and your bank account and how to avoid them; and 3) exact strategies that you need to create the kind of content that will connect with your audience and convert them into customers.

Grab your copy of the Content to Cash 5-Day Challenge HERE!!!

Next Steps:

• The Expansion Code is OPEN for enrollment! This is your roadmap to scaling. I will show you the common thought errors and mistakes you might encounter, as well as what to focus on at each phase as you scale so you can reach your next level. Click HERE to join before we start next week!
• Sign up for The Brief HERE and get weekly CEO-level strategies and resources to help you scale.

Let’s Connect

• Glean from our library of CEO Resources
• Connect with Kathryn on Instagram!

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