We're joined by Herb Morgan, the founder of a Registered Investment Advisory firm that was acquired by a major Wall Street Invesment Bank. Herb is the Sr. Managing Director and Chief Investment Officer of Efficient Market Advisor and one of the financial industry’s recognized experts in the area of exchange-traded funds. Herb shares how he founded his firm in 2004 built the business organically and through acquisitions, how he attracted interest on Wall Street and engaged in a 16-month negotiation, due diligence, and complex sale transaction. Herb is an ace in his financial services and money management, and he followed sound practices to close a great sale with a sophisticated strategic and financial buyer. Prior to founding EMA, Herb was Senior Vice President at Linsco/Private Ledger Financial Services, and as a Senior Vice President with Dreyfus and ING Funds group. Herb is involved with philanthropy in education, including serving as Chair of the Investment Committee of The Foundation Chapter of Theta Chi Fraternity.