logo
episode-header-image
Mar 2021
6m 8s

Why Celebrities Are Obsessed With Launch...

MAD OVER MARKETING
About this episode
Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic brands. But what’s driving this trend? We find out in this episode of Let’s Do Shots. 
Up next
Mar 2026
Apple Is Changing How We Watch F1
Apple is changing how we watch F1.It is embedding F1 into our lives in a way that no other broadcaster ever has, nor possesses the ability to in the future.It is building a new world for F1 which will make the fandom stronger, and help the sport grow globally.Just like the 2026 r ... Show More
15m 8s
Apr 2025
Ryan Air's Secret Sauce Is The Hate It Gets
Everyone loves to hate on Ryan Air.And yet, they are super successful.In fact, they thrive because of it.How does it all work?We break it down in under 5 minutes.Let's do shots! 
5m 25s
Apr 2025
Why Is Everyone Obsessed With The White Lotus
The White Lotus is a marketers dream.From high-end luxury brands like Chanel to fast fashion brands like H&M, everyone wants a taste of The White Lotus magic.But what makes it click?Why are brands craving to be associated with the show?Let's do Shots in under 5 mins. 
5m 1s
Recommended Episodes
Sep 2022
61. Celebrity Skincare - Beyond the Hype
<p>This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're ... Show More
21m 42s
Jun 2025
Celebrity Beauty Brands
Hailey Bieber just sold her 3 year old beauty company Rhode for $1 billion. Is the girlboss back? We investigate the world of celebrity beauty—how are these brands created and what makes one hit vs flop?Topics covered:e.l.f. Beauty Acquires Rhode for $1B—was it a good dealThe ori ... Show More
53m 14s
Aug 2021
Breaking Down the Wealthiest Celebrity Beauty Brands: Rihanna, Selena Gomez, Lady Gaga and More
Who reigns supreme in the land of beauty? When it comes to celebrities, these top 10 (er, top 9 if we’re being honest) are at the top of their game. Sara quizzes Kirbie in this week’s rendition of Data Girl on those power rankings. Kirbie shares her recent story for Allure about ... Show More
42m 30s
Jul 2024
The rise of celebrity-backed drinks
The global alcohol industry is worth just over one and a half trillion US dollars, and celebrities want a part of it. Famous faces and their drinks brands are filling up the shelves, from model Kendall Jenner’s tequila to actor Ryan Reynolds’s gin. And it’s not just alcohol: the ... Show More
17m 28s
May 2024
Behind the Boom in Celebrity Brands
There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. ... Show More
26m 34s
Dec 2021
MGK's Nail Brand, The Tea Behind All Those Celeb "Creative Directors," and Our FIRST MERCH DROP!
Glams, so much news to cover today. First and foremost, we get into the ins-and-outs of the most prolific TikTok account of our time: Penelope Disick's. She may be 9, but she's gunning for Steven Soderbergh's job. Next, Kirbie discusses the three products she's been using that ha ... Show More
51m 41s
Sep 2021
Two Major Celebrity Brands Announced, Plus The Most-Searched Wedding Hairstyles in This Week's Headlines
Two major celebrity brands were announced last week! We reveal all the juicy details of Lolavie and r.e.m. beauty. Sara quizzes Kirbie on the most-searched celebrity wedding hairstyles on Data Girl, and we have a WOYF that's sure to help calm your tired, irritated skin — brought ... Show More
55m 17s
Apr 2023
Molly Sims on developing YSE Beauty: 'I didn't want it to be another celebrity or influencer brand'
There are countless ways to launch a celebrity-founded skin-care brand nowadays. One can partner with an incubator (à la Peyton List and Pley Beauty), build a company within the framework of a larger conglomerate (i.e., Fenty Beauty and Rihanna with Kendo, or JVN and Jonathan Van ... Show More
46m 6s