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Mar 2021
23m 4s

Research Insight: New Data on Lean Start...

Stanford Ecorner
About this episode
In our first-ever ETL Research bonus episode, we look at one of the first empirical studies of lean startup. In a recent paper published in the Strategic Entrepreneurship Journal, researchers Michael Leatherbee and Riitta Katila find that lean startup’s emphasis on “customer discovery” — that is, directly testing business hypotheses with potential costumers ... Show More
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