“Great founders are great storytellers,” says Stanford Graduate School of Business professor Stephanos Zenios in this “Quick Thinks” episode. Zenios is the director of the Center for Entrepreneurial Studies and heads Startup Garage, a project-based course where teams design and test business concepts that address real-world problems. “Founders have to tell a story to their customer so that they can inspire them to test and use their new product. They have to tell a story to their employees to inspire them to take some risk. And then, they have to tell a story to investors and their board.”
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