How McDonald’s Really Makes Their Money ...

He scammed me. Then blackmailed me. Then I lost everything.Most entrepreneurs never talk about the emotional price of bad partnerships. I’ve lived through it — twice. And just when I swore I’d never partner again... the deal of a lifetime changed everything. Here's how I learned ... Show More

Most people try to force success with hustle, strategy, and willpower. But what if the real power lies in something much simpler… and much more effective?In this powerful episode, Dan Lok reveals how visualization helped him manifest some of his biggest goals — from owning his dr ... Show More

Most entrepreneurs unknowingly price themselves into failure. They’re not premium enough to charge top dollar… but not cheap enough to compete on volume either. That’s called Death by the Middle — and it’s the worst place to be in business.In this episode, Dan Lok reveals why try ... Show More

It’s the 1970s, and the burger barons are turning to TV advertising to propel profits skyward. McDonald’s is betting that a little song and dance can give it the competitive edge, but Burger King is stepping up their ads as well: debuting a killer new slogan that’s sure to set it ... Show More

Nous sommes dans les années 1970, et les barons du burger se tournent vers la publicité télévisée pour faire grimper les profits en flèche. McDonald's mise sur une petite chanson et une petite danse pour lui donner un avantage concurrentiel, mais Burger King intensifie ses public ... Show More

By the mid-1960s, Americans have developed a taste for fast, delicious, affordable food — and they’re demanding more. U.S. fast food franchises — McDonald’s, Burger King and Burger Chef — know that if they want to feed America and win the burger wars, they’re going to have to gro ... Show More

There are more than 36,000 McDonald's restaurants around the world - but if the McDonald brothers had had their way, that might never have happened. Tim Harford tells the story of how milkshake-mixer salesman Ray Kroc turned their burger business into a global giant, and explains ... Show More

Au milieu des années 60, les Américains ont développé un goût pour la nourriture rapide, délicieuse et abordable — et ils en demandent davantage. Les franchises américaines de restauration rapide — McDonald's, Burger King et Burger Chef — savent que si elles veulent nourrir l'Amé ... Show More

It’s the late 1950s and fry cooks are flipping as fast as they can. But McDonald’s and Insta-Burger King’s desire for national success far outstrips their ability to deliver. It’s not enough to just make a better burger: bad contracts, bad equipment, limited capital and investors ... Show More

It’s 1948, and somewhere around the edge of the Mojave Desert, a drive-in restaurant is making waves. It's called McDonald’s and it’s like no burger joint anyone’s seen before—a carhop-free eatery with lightning fast service, and shockingly low prices.But McDonald’s proprietors a ... Show More

Nous sommes à la fin des années 50 et les cuistots ont du pain sur la planche. Mais le désir de succès national de McDonald's et d’Insta-Burger King dépasse de loin leur capacité à le réaliser. Un meilleur hamburger ne suffira pas. De mauvais contrats, des équipements défectueux, ... Show More

Burger King is under pressure. McDonald’s is wowing the nation with a new way to eat chicken and Wendy’s is quickly closing in on the number two fast food spot. Backed into a corner, Burger King prepares to bite back with an ad campaign attacking its rivals directly.The heat is o ... Show More