In this episode, Matt dives into traditional media and how it fits into the modern advertising landscape. We ask what types of media still exist and how does the process of marketing change between platforms like TV and Radio compared to things like Youtube. Lastly, Matt takes a look at the difference between guerilla and earned media and how you can make both work for you.
People featured in this episode:
Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife.
Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career. This podcast was created for and makes up part of Foundry's course curriculum.
To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au