logo
episode-header-image
Dec 2021
13m 34s

Episode 52: Getting Ready For Opening Da...

Sandra Weitz MD
About this episode

I’m sure that you’ve heard the expression:  build it and they will come.  You started your private practice because you want to see patients. But how do you build your patient volume?

In this episode, you'll learn 6 steps to accelerate your ramp-up. 

  • Define your message
    • Differentiate yourself from the competition
  • Create your brand
    • The name of your business
    • Your tagline
    • Your domain name
    • Your logo
  • You need printed materials. This isn't old-fashioned. 
    • Business cards
    • Appointment cards
    • Stationary
    • Brochures
  • Your website is your digital business card
  • Promote early and often
    • Tell people where you are
    • Schedule appointments before your opening day
  • Your open house
    • Not just a celebration
    • It's a powerful form of advertisement

You will want to implement these 6 steps before you open your business in order to maximize the likelihood that you will be busy straight from the start.

If you'd like to hear more tips on how to start, run and grow your practice and related medical businesses, please sign up for my newsletter at https://www.thepracticebuildingmd.com.   

And, be sure to join my FB group, The Private Medical Practice Academy.

Enroll in my course,  How To Start Your Own Practice and get the step-by-step process for opening your doors.

Or join The Private Medical Practice Academy Membership for live group coaching, expert guest speakers and everything you need to know to start, grow and leverage your private practice.

Up next
Jun 2023
Understanding Employer's Responsibilities For Employee taxes
Understanding your obligations surrounding employee taxes is crucial for operating a successful business, whether you're an employer or an aspiring entrepreneur. In this episode, we explore the four primary types of employee taxes: • Federal and State income taxWithheld by employ ... Show More
9m 26s
May 2023
Stark and Anti-Kickback Primer
The Stark Law prohibits physicians from referring patients to entities in which they have a financial interest to prevent financial incentives from driving medical decision-making. The Anti-Kickback Statute prohibits the exchange of anything of value in exchange for referrals for ... Show More
12 m
Mar 2023
Business Insurances You're Probably Not Thinking About
Insurance is one of those things you never want to need or use. But, unfortunately, when life happens having insurance can save you. Some types are pretty obvious but there are some you probably haven’t thought yet. That doesn’t mean you don’t need them. In this episode, I'll tel ... Show More
12m 15s
Recommended Episodes
Jul 2024
531: Growing a Medical Practice with Dr. Rao
How to grow a Medical Practice with Dr. Ramesh Rao. Show Notes Page: https://www.thehowofbusiness.com/531-dr-rao-growing-medical-practice/ Dr. Ramesh Rao shares his immigrant and entrepreneurial journey and his insights and experience with growing a medical practice. Dr. Rao also ... Show More
49m 3s
Aug 2024
8 Realistic Healthy Habits That Make a Huge Difference
Today, you are getting the 8 science-backed hacks to lower your stress, amplify your happiness, and make you healthier.Harvard’s Dr. Aditi Nerurkar is here to show you exactly how you can get back on track.If you’ve ever wanted to know exactly how a Harvard doctor grocery shops, ... Show More
48m 49s
Dec 2024
Dr. Rangan Chatterjee: #1 Way to Break a Bad Habit & Why 50% of What Doctors Learn in Medical School Turns Out Wrong
What bad habit do you want to break? What’s a health tip you no longer trust? Today, Jay welcomes back Dr. Rangan Chatterjee, a UK-based physician, bestselling author, and podcast host, to discuss his latest book, Make Change That Lasts. Known for his holistic approach to health ... Show More
1h 7m
Aug 28
Is Practice Ownership Right For You? ‘BossLady’ on Squat Practices – PDP237
Is Practice Ownership worth the stress? What's the most difficult thing you have to do as a practice owner? Thinking about starting your own squat practice? How long does it really take before you see profit, and what sacrifices do you need to make along the way? In this episode, ... Show More
1 h
Sep 2021
WCI #227: Starting a Medical Practice
When you own your practice, you're able to give better care, have more control and less burnout over your professional life. In general, you make more money too. So, it is mostly all positive, although it does take some work upfront. Will and Juli Albright have been sharing their ... Show More
54m 33s
Jul 2021
Dr. Steven Gundry - How "Healthy" Foods Are Making You Sick & What You SHOULD Eat Instead!
Enjoy this inspiring interview with Dr. Steven Gundry! Dr. Steven Gundry is a cardiologist, heart surgeon, medical researcher, and author. His mission is to improve health, happiness, and longevity through a unique vision of human nutrition. During his 40-year career in medicine, ... Show More
46m 48s
Mar 2025
Building a Personal Brand in Healthcare | Tom Walters Shares How
🎙️ In this episode of The Modern Pain Podcast, Mark Kargela chats with Tom Walters, DPT—founder of Rehab Science, educator, and digital health innovator.Tom shares how he transitioned from a traditional orthopedic physical therapist to building a global online brand helping mill ... Show More
51m 11s
Dec 2023
920: A Masterclass in Health Insurance Benefits with Dr. Noor Ali
Dr. Noor Ali simplifies the beast of United States health insurance—and shares insider tips for making the most out of yours.  — YOU’LL LEARN — 1) How to evaluate the biggest non-salary piece of your compensation. 2) Why you shouldn’t limit yourself to your company’s health insur ... Show More
53m 44s
Aug 6
Break Into Medical Sales: How to Choose the Right Specialty
Choosing the wrong medical sales role is one of the biggest reasons professionals burn out or walk away from the industry. In this episode, Samuel Adeyinka breaks down exactly how to avoid that mistake — and how to find the medical sales specialty that actually fits your personal ... Show More
13m 36s
Aug 19
Ep. 236 Career Transitions: Coaching and Mentorship in Academic Medicine with Dr. Stacey Ishman
Is the advice you’re getting from your mentor really what you need, or is the real breakthrough hidden in your own answers? In this episode of the BackTable ENT podcast, Dr. Gopi Shah welcomes Dr. Stacey Ishman, a chief medical officer, pediatric ENT, real estate investor, syndic ... Show More
42m 27s