The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business?
Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to discuss exactly why sending a regular newsletter is such a powerful asset to any business, as well as the methods they use to speed up the newsletter production process and provide content their lists actually pay attention to.