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May 2022
12m 13s

Is Halsey's Viral TikTok a Big Ploy?

Wondery
About this episode

Halsey's throwing a self-proclaimed TikTok tantrum! The pop star shared a video complaining about pressure from their label, Capitol Records. Capitol wants Halsey to create a viral moment on the Tok, but she just wants to get their song out. And she's not the only music artist claiming to be pushed into creating viral vids. Stars FKA Twigs and Florence and the Machine have also confirmed a TikTok demand from their labels. But Halsey's post is getting lots of attention. So...Was this the plan all along?

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