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Jun 2022
48m 9s

Byron Sharp: Science, Owls & Standing Ou...

MIK MADE
About this episode
Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and ... Show More
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