In this episode we shine a spotlight on CX in the Financial Services and Insurance industry. We meet Peter Ku, Industry Strategist at Informatica, as he discusses digitalization in FSI, common data issues, and what you can do to make sure your data becomes fit for use and can drive the right customer experiences.
The pandemic has accelerated digitalization in the Financial Services and Insurance industry. As organizations invest in digital experience including replacing and modernizing core systems, data issues come to the surface. And when customer experience is critical to remaining competitive and creating customer loyalty, data challenges can prevent organizations from achieving these key business outcomes.
Informatica has a long history of working with customers in the FSI sector and in this episode of the Data Driven CX podcast series Peter Ku, Industry Strategist, gives examples of how Informatica’s solutions address key data requirements and challenges.
Questions to consider are for example:
It is about creating a customer centric view of the business, not a policy centric or an account centric one. Great customer experiences require a view of the customer even across different lines of business.
We end this episode by giving some very practical advice on the actions you can take today to make sure you will have data that is fit for use in your business and for your customer experience.
Some resources to learn more:
Blog Great CX in Financial Services starts with fit for use data
Digital Banking report: Using Data to Drive an Improved Customer Experience
Webinar: Driving Great Customer Experience Across Financial Services with Great Data
Digital CX: Expert Insights ebook by CX Networks, Informatica and Accenture
Connect with Peter on Linkedin